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Writing
The Seasonality of Online Writing: Why Your Audience Disappears (And Always Comes Back)
How weather, habits, and human nature shape reader engagement and what you can do about it.
Non-members read the full article here.
What I’ve learned since writing online for the past few years is that writing isn’t just about putting words on a page. It’s about understanding the invisible forces that shape when and how people read.
Online writing is cyclical. Reader engagement ebbs and flows like tides, influenced by seasons, habits, and even the weather.
If you’ve ever panicked because your stats suddenly dropped but only for it to surge again months later. The following pattern might explain why.
Warmer Months: The Silent Season
During the warmer months, fewer people read my work. At first, I took it personally. Was my writing slipping? Were my ideas losing their edge?
Then I realized: it wasn’t about me.
Summer is for living, not scrolling. People trade screens for sunshine, hiking, traveling, lounging in parks. Attention spans shorten; inboxes pile up. Even the most loyal readers disappear into the…
