We found a rock. Then we Googled what a wallet was.

It was one of those slow summer afternoons. Four ten-year-olds lazing around in their treehouse HQ, surrounded by half-finished snacks, empty juice boxes, and one shared iPad. No plans, no homework, just boredom until something shiny appeared on screen.

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JUDE: Guys. I think we just found money.

LYLA: It looks like a potato in sunglasses.

SOPHIE: Is it magic?

JUDE: No. It’s an NFT. Obviously. My brother’s in Bored Ape Yacht Club. People pay real money for stuff like this.

JAYDEN: What’s an N-F-T?

JUDE: Non-Fungible Token. Try to keep up.

LYLA: Can we use it to buy gummies?

JUDE: Only if we do this right. First, we need a wallet.

LYLA: I have one! With glitter and a llama on it.

JAYDEN: No, like a crypto wallet. MetaMask. I’m googling how to make one.

SOPHIE: It wants a seed phrase. What’s that?

JUDE: It’s like a secret code. If you lose it, you lose everything.

LYLA: I wrote it on my hand… but then I washed it.

JUDE: That’s how people get rekt.

JAYDEN: Okay, wallet’s up. Now what?

JUDE: We list it. On OpenSea.

LYLA: Like the beach?

SOPHIE: Or pirates?

JUDE: It’s a marketplace. For digital stuff. Just trust me.

JAYDEN: Listed. But no one’s bidding.

JUDE: Obviously. We need a backstory. People don’t buy rocks. They buy, like, the vibe.

SOPHIE: The rock is cursed. Anyone who owns it becomes cool.

LYLA: I made a drawing of it crying. Should I post it with a hashtag? Is OpenSea like when we went to Bondi Beach?

JUDE: Just post it. Tag Vitalik. Twice.

JAYDEN: I told my cousin to post it in his degen group.

LYLA: What’s a degen? Is it a kind of sandwich?

SOPHIE: Maybe it’s not rare enough.

JAYDEN: Or we’re just… nobodies with a rock.

SOPHIE: GUYS. Someone just offered one ETH!

JUDE: Told you.

SOPHIE: We made it.

JUDE: No. We minted it.

LYLA: Should we buy a castle?

JUDE: First, we burn the seed phrase.

LYLA: On a napkin?

JUDE: Symbolic.

SOPHIE: We are never doing this again.

LYLA: …Unless we find another potato.

SOPHIE: I have a doodle of a dinosaur crying.

JUDE: Get the wallet.

They didn’t know the term for it. But this, my friends is Web3 marketing.

This story was inspired by a post on X asking how to explain Web3 marketing to a 10-year-old.