Microsoft overtakes Google
I mentioned a while ago that Microsoft is back, gradually recovering from the kicking it received from that incompetent hooligan . Now, amid an impressive transformation overseen by , Microsoft is after Apple and Amazon, and ahead of Google. At the time of writing, , compared to .
In the just over four years that Nadella has been in charge at Microsoft, its valuation has more than doubled, thanks in part to a series of repositions that have turned it into a relevant competitor in important areas such as cloud computing (creating a strong offer for third parties and transitioning its own products to the cloud), cross-platform technologies, augmented reality, machine learning and quantum computing. In the last year alone, , eclipsing Google’s not inconsiderable gains: Microsoft has done incredibly well. In fact, its revenue is now much more diversified than Apple, which depends on its iPhone for 60% of its sales, or Google, which depends on advertising for 90% of its income.
Obviously, the markets are fickle, and Microsoft’s share price could shift at any time, but we are where we are: Microsoft is once again a key player on the technology stage, with analysts such as and .
We are very accustomed to the swings in fortune of technology companies, leading to the map being redrawn every now and then: today’s big beasts are not the same as those of two or three decades ago. But Microsoft’s return is the result of an incredible transformation that puts among the pantheon of industry leaders — a transformation well told in his book “”, now a classic of management — and is, without doubt, good news for everybody.
(En español, )
