Microsoft and Satya Nadella: understanding transformation
Microsoft CEO has issued to all employees of the company announcing a major restructuring . The move, which takes into account changing times, attempts to increase the value of a company that no longer owns the world’s most popular operating system, but which can still make a major contribution to the technology. says , stealing the limelight from the other usual suspects, Apple and Google.
To , the company has : Windows boss is leaving the company after 21 years, and his replacement in the , , until now in charge of Office, will run a new division now called Experiences & Devices, whose remit will include Windows, now clearly demoted to a secondary level.
Among Microsoft’s priorities will be to understand the new role of its operating system in a world in which people use multiple devices, many of which do not have Windows. Which means creating an open and cloud-oriented architecture in : it doesn’t matter what device you are using and with what operating system, you can still connect with Microsoft’s cloud and work with its algorithms. As we know, open is better than closed.
Microsoft enjoys a privileged reach into the corporate market and , in addition to benefitting from a culture reinforced under the baton of a Satya Nadella that is rolling out what may well be one of in the history of technology following , who managed to miss just about every revolution: search engines, smartphones, open source and social networks, and thus significantly reducing its opportunities.
In 2012, : six years later, the company is back in the running, correcting its mistakes and implementing a transformation through the sale of licenses (and previously, cellophane-wrapped disc boxes), and now looks set to play a key role in the most important technological tendencies. Regular readers will know I tend not to be lavish in my praise of corporate giants, but reading Nadella’s memorandum reaffirms the reasons why, for some time now, growing numbers of analysts see a great future for Microsoft, believing that the better the company does, the better its contribution to evolution of the technology ecosystem in general.
(En español, )
