Member-only story
Why AEO is the New SEO for Bloggers
The Shift That Can’t Be Ignored
Not a member? Read it for Free here!
Gone are the days when only traditional SEO could help your blogs rank on Google.
Yes. You heard it right!!
A new player called AEO (Answer Engine Optimization) is quietly taking the lead.
So What’s AEO?
You might have used AI tools like ChatGPT, Gemini, or Perplexity.
When we type a question, the AI takes 1 to 3 seconds, scans web results, and provides relevant answers.
AEO is trying to achieve the same, but within the framework of Google.
So now, if you type the same query in the Google search bar, it gives an AI overview with a short snippet of the answer along with a few blog suggestions on the right to explore further.
This, in turn, improves a blog’s chances of being highlighted in featured snippets, voice search results, and zero-click searches.
In short, AEO focuses on creating content that directly answers user questions.
