How to Write Decent Titles People Will Click

This is only worth knowing if you want more reads

There are one of two reasons you have opened up this article.

1. The title drew you in.
2. You have submitted an article to my publication, and I opted to send you a link to this instead of explaining in a private note why your title, subtitle, image, or intro could be better.

I’m a full-time, unpaid editor. Yet, the grass needs cutting, washing needs ironing, food needs cooking, dogs need walking, and my book won’t write itself.

To allow me more time to do all those necessities, rather than repeating advice on submissions, I’m forwarding the link to this article to those who could benefit from working on a better title, subtitle, image or intro.

It’s entirely up to you what you do with this knowledge.

Titles, subtitles, images, and intros

Your title is there to persuade people to read your article. We call it copywriting. Copywriting is the art and practice of crafting persuasive and compelling text. Your title has a job to do. That job is to coax someone into clicking on your article.

Similarly, your subtitle has a job to do. That job is to back up your title’s…