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on Explore the seismic shift in real estate as commission structures evolve. Discover who thrives: seasoned agents with seller bases or innovative newcomers with tech tools and flat-fee models. Learn how negotiation skills and transparency become key in a competitive market.

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Survival of the Fittest — How the Commission Shift Could Reshape the Real Estate Industry

Who benefits — experienced agents with seller bases, or innovative newcomers with different pricing models.

3 min readMar 17, 2024

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The real estate world is bracing for impact. The long-standing tradition of sellers automatically paying both the seller’s and buyer’s agent commissions is crumbling, and the aftershocks are about to hit. This isn’t just a tweak to the system — it’s a potential extinction-level event for a certain kind of real estate agent. So, who will survive this Darwinian shakeup? The answer lies in adaptation.

The Old Guard vs. The New Wave

Established agents built their careers on a model where representing buyers was a lucrative path. They have networks, local knowledge, and a proven track record. But, when buyers balk at a hefty agent fee on top of an already-stressful purchase, will those advantages be enough? Their challenge now is proving their worth to cost-conscious buyers and potentially pivoting their focus to the seller’s side.

Then there are the newcomers. Unburdened by traditional commission structures, they’re armed with tech tools, flat-fee models, and a hunger to disrupt the status quo. Yet, they lack the deep…

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