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The real estate world is bracing for impact. The long-standing tradition of sellers automatically paying both the seller’s and buyer’s agent commissions is crumbling, and the aftershocks are about to hit. This isn’t just a tweak to the system — it’s a potential extinction-level event for a certain kind of real estate agent. So, who will survive this Darwinian shakeup? The answer lies in adaptation.
Established agents built their careers on a model where representing buyers was a lucrative path. They have networks, local knowledge, and a proven track record. But, when buyers balk at a hefty agent fee on top of an already-stressful purchase, will those advantages be enough? Their challenge now is proving their worth to cost-conscious buyers and potentially pivoting their focus to the seller’s side.
Then there are the newcomers. Unburdened by traditional commission structures, they’re armed with tech tools, flat-fee models, and a hunger to disrupt the status quo. Yet, they lack the deep…
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