Member-only story
Align: Why The Double Loop Pivot Is the Best Way To Explore Changing Your Business
Part 3 of the Reinvention Series
If you’re a founder who has lost conviction in the original premise of your startup and you’re considering a pivot, this post is for you.
Pivoting is a very difficult thing because it involves admitting that your prior conviction was mistaken for some reason or another. While that’s totally normal and expected in a startup, it still needs to be handled with care.
If you just sort of wing it, some of the people who believed in you — your cofounders, investors, team members, customers — may feel they can’t count on you any more and stop trusting you, which could quickly erode whatever assets you still have (brand, team, funding, etc).
What you need is a structured way to move from losing conviction in one idea to gaining conviction in another.
What you need is the Double Loop Pivot.
The Double Loop Pivot is a format for executing a pivot that aligns all those stakeholders and will massively increase the chance your company succeeds compared to winging it.
I developed the Double Loop Pivot after attempting two pivots of my own, the first one being a total failure, and the second…
