Content Strategy

Why My Wise Mentors Advised Me 80% Substack, 15% NewsBreak, 5% Medium for My Writing Effort

I explain the insights and strategies behind my new content marketing approach based on data-driven observations and the guidance of my esteemed advisors, who understand market trends better than me.

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My poignant story might surprise my loyal readers, writers I collaborate with, and proteges I have supported for several years. As a content developer — writer, book author, editor, curator, and publisher — my experience spans almost half a century.

I firmly believe that sharing our truths honestly, transparently, and with humility is the best way to connect with others and continue meaningful, sustainable, and mutually satisfying relationships with them. Change in life with new knowledge is essential for surviving and thriving.

Until now, my public writing strategy was 90% Medium, 7% NewsBreak, and 3% Substack effort. In the last three weeks, I asked my senior data scientist friends to analyze five years of statistical data from these three platforms, each with different purposes, audiences, and processes, as something did not resonate with me intuitively.