“Show Me the Tips!”

No one wants to hear your story #harshtruth

Remember that famous line in the Tom Cruise movie Jerry McGuire?

“Show me the money!”

Well, this world has manifested into “Show me the tips!”

And yes, there is a story behind it — a paradox.

My husband and I own a sportfishing and educational program company in The Florida Keys.

Each week, he releases a YouTube video, which is often tip-related.

Last night, it wasn’t as “tippie” (is that a word?) as usual.

And guess what? It bombed.

As a percentage, this new YouTube, released at the same time of day with the same amount of promotion, had 75% fewer views than our weekly average.

Why?

It was a story about a vs. fishing tips.

When I wrote my two nonfiction memoir books in 2021, I noticed a trend. No one cared about the story like they did in the past.

I had enough people caring for me to sell copies and get the bestseller ranks I needed, but it has yet to result in millions of copies sold.