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Brief Psychology lesson: The Duolingo
Duolingo: An app that can help you learn new languages. From the most beginner level to the most advanced. An app, so addictive, but at the same time extremely helpful for the community.
Duolingo: An app that has so many languages that you can get lost. An app that recently added math and music. An app that if you use it right, you can improve your language intelligence.
My name is George, I’m a psychology student, and today we’re going to talk about this case study: Duolingo, from a psychological perspective.
First of all, the application is based on behaviorism. What does that mean? That like all other apps, this one wants you to engage with it. With beautiful graphics, satisfying sounds and motivational quotes, it “pushes” you to go to the next and the next lesson.
It is also based on social psychology, since it applies techniques such as “social influence”. How? By having friends to add. Also, of “social pressure”. How? “Are you first or second in the ranking? Run, to get to the top!”
It also has a solid foundation in positive psychology. It’s full of positive energy, encouraging quotes to keep you going and reminders in your email and on your phone so you don’t forget your lesson.
