How to Request a Podcast Appearance to Talk About Your Book

A template that should help you market your book

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Podcasts are an important part of book marketing, for two reasons:

• When you spend an hour, or even 20 minutes, discussing your book with a sympathetic listener, you can turn potential readers into actual readers.
• A podcaster typically reads your book before interviewing you. This allows for a meaningful conversation with relevant questions about your book and in-depth answers, which can increase your readership.

To get on a podcast

Step 1: Ensure that your book description on Amazon is grammatically correct and includes a brief summary of the book’s content and a statement designed to attract its intended readership. For examples of good book descriptions, ***.

Step 2: Make a video of yourself and put it on YouTube so potential podcasters can see what you look like and how you sound. Make several videos; when you see and hear the first one, you may be surprised by all the improvements you can make.

You might read a portion of your book, which will be additional book marketing.

Step 3: Google podcasts and select those that seem appropriate. Make a spreadsheet to keep track of…