Member-only story
The sun is setting on Netflix
Netflix co-CEO has confirmed in Cannes that, , it will later this year “for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’”
Supposedly, ad-free services will remain for those users willing to pay for a clean, distraction-free broadcast.
The company claims that it “,” which probably implies that it will try to implement some sort of targeting system aimed at serving advertising based on socio-demographic characteristics, explicit data, and implicit data based on the usage it manages to capture from its users. At the moment, all indications are that .
In addition to incorporating advertising in certain segments to make up for the drop in revenue and (13% of the current cancellations in the service correspond to users who had been subscribed for more than three years, which is worrying), the company has and is looking for ways to reduce the or at least charge for it, a policy it is already implementing in countries such as Chile, Costa Rica and Peru, with .
