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Three Creator-Led Business Archetypes and How to Grow Each of Them
Tell me what kind of business you’re running and I’ll tell you how to grow it.
Which of the headlines below makes your heart skip a beat?
I make $20K/month with a social media audience of 2,000 people.
I make $20K/month without a single sales call.
I make $20K/month and don’t handle the marketing or sales of my products.
Each of these business models is viable, scalable, and time-tested. But let me ask you this: what name would you give people who run these businesses?
Content creator, freelancer, solopreneur, influencer, startup of 1, consultant, advisor, coach — these are just a few of the names we currently use to describe these digital-based, creator-led business models.
The problem?
We use them interchangeably and we’re unsure where one ends and the other begins. I’m not being pedantic about names for the sake of semantics.
Most advice online lumps these categories together and that’s bad. It’s bad because the kind of business you run dictates:
- Where your attention flows
- Who you should take…
