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Marketing Like Severance: How Creative Thinking Can Help You Stand Out
And no, you don’t need Apple’s marketing budget to get results.
What would happen if your work life and your personal life were completely separate? And you have no memory of what you’re doing at work after work, and vice versa?
That’s the premise of Apple TV’s psychological thriller Severance.
First launching in 2022, the TV show follows employees at Lumon Industries, a mysterious (and important) biotechnology corporation where workers undergo a procedure called “severance”.
This process surgically divides their consciousness into two separate identities: “innies” who exists only at work, with no memory of their personal lives and “outies” who live outside of work, completely unaware of what they’re doing at work.
What’s interesting about Severance is that most people (like me) only discovered the show after Series 2 was released.
In fact, the first season wasn’t really marketed all that much by comparison, and its popularity grew mainly through word of mouth.
Apple TV+ recognised they had a hit show but from the other streaming giants like Netflix and Disney+.
