Content Creators vs Business Owners — Which One Are You?

Spoiler alert: the distinction is not as clear as you might think

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There’s a huge divide between people who identify as business owners and those who identify as content creators. Business owners seem to despise content creators — they see them as frivolous sellouts, money-grabbing empty shells, with little or no expertise but an overinflated ego to compensate for all of the above.

I recently debated this topic with a friend and it made me think it’s worth a public exploration.

Why the disdain for content creators?

“Content creator” is a term that was coined when “influencer” got far too derogatory. The first influencers wanted recognition for their work — it’s not just showing up and looking pretty, it’s actual, hard work. Which is true.

Now that B2B creators are thing-thing, they started to balk at being lumped together with beauty and lifestyle influencers. They feel like they’re above that vapid, frivolous world: they have real skills and expertise, dammit.

I get where this is coming from. Having worked with creators on both sides (B2B and B2C), I can tell you two things:

• The most frivolous of influencers you can think of has…