Ads Don’t Sleep, But Media Buyers Need To

Photo by on

No job is worth working 7 days per week.

For media buyers, the pressure to be constantly “on” is part of the industry culture.

Whether you’re at an agency or working independently, the expectations are clear but often unspoken:

• Ads never sleep, so neither should you.
• Constant monitoring becomes the expectation.

The result?

An unsustainable work culture that demands you always be available.

This culture is unhealthy.

It erodes your well-being. It drains your energy. It takes the joy out of your work.

Media buyers deserve balance, just like anyone else.

Inside this guide, we’ll cover:

• Why boundaries are crucial for maintaining both your mental and physical health, allowing you to thrive in your career.
• How to set clear boundaries that protect your time and energy.
• Practical strategies to automate and delegate ad management.
• How to create a management protocol that ensures your campaigns run smoothly without constant oversight.

You’ll discover tools, tactics, and mindset shifts that will help you reclaim control of your…