PinnedPublished inBetter MarketingAdvice From a Failed MarketerQuitting makes the heart grow fonder.Jun 26, 2024A response icon19Jun 26, 2024A response icon19
PinnedPublished inBetter MarketingHow to Build Brand Affection & Loyalty With Love MarketingBe your audience’s plus one.Mar 10, 2024A response icon16Mar 10, 2024A response icon16
PinnedPublished inBetter MarketingPriming: Where Psychology Meets MarketingA widely used and rarely understood concept marketers should know.Jan 20, 2022A response icon2Jan 20, 2022A response icon2
PinnedPublished inBetter MarketingHow Apple Mastered a 100-Year-Old Strategy Used to Sell BeerSpoiler: You can use it too.Oct 27, 2022Oct 27, 2022
Published inBetter MarketingHow to Leverage Birthday Marketing to Boost Awareness and Foster Loyalty4 practical examples you can “steal” today.Jun 18, 2024A response icon2Jun 18, 2024A response icon2
How an Average Cracker Stole the Heart of a Nation: a Lesson on Product MarketingDid You Know Uneeda Biscuit?Apr 15, 2024Apr 15, 2024
Published inThe Writing CooperativePrompt Engineering: The AI-Opening Truth for the Future of Content WritingWhat is prompt engineering and why you need to master it (+ case study)May 20, 2023May 20, 2023
Published inBetter MarketingWant to Improve Your Writing? Replace “But” With “And”… and then add “so.”Dec 14, 2022A response icon1Dec 14, 2022A response icon1
5 Timeless Lessons From Advertising Legend Claude HopkinsReal-life stories to help you write, sell, and market your products better.Dec 13, 2022Dec 13, 2022
Published inBetter MarketingThe Birth of Test Marketing & How It Saved a Dying BrandOne man’s fight to make soap great again and the lesson every marketer should learn from it.Nov 2, 2022A response icon2Nov 2, 2022A response icon2
