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Lilian M Raji

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Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

In the realm of luxury brands, the art of storytelling transcends mere marketing. It is a dance between the brand and the consumer, as she…

Dec 13, 2023

Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

Dec 13, 2023

The 10 Commandments of Working with Journalists: PR Strategies for Getting the Coverage You Deserve

Mastering Media Relations Without Hiring a PR Firm

Jan 30

The 10 Commandments of Working with Journalists: PR Strategies for Getting the Coverage You Deserve

Jan 30

Where to Savor, Sip, and Socialize During Art Basel Miami Art Week 2024

Art Basel Miami Art Week delivers culinary magic to fuel conversations, connections, and celebrations in between examining artistic…

Dec 1, 2024

Where to Savor, Sip, and Socialize During Art Basel Miami Art Week 2024

Dec 1, 2024

Your Guide to Miami Art Week’s Best Hotel Experiences in 2024

Finding the perfect place to stay during Miami Art Week, as a matter of convenience, is a vital part of curating your experience amid the…

Dec 1, 2024

Your Guide to Miami Art Week’s Best Hotel Experiences in 2024

Dec 1, 2024

Art Basel Miami Events 2024: Your Guide to the Artists, Venues, and Must-See Exhibitions

Beyond art fairs and glamorous parties ,Art Basel Miami at its best is a celebration of creativity shaping the cultural zeitgeist. From…

Nov 30, 2024

Art Basel Miami Events 2024: Your Guide to the Artists, Venues, and Must-See Exhibitions

Nov 30, 2024

Unlocking the Magic of Art Basel Miami 2024: A Sneak Peek Into Miami Art Week

Whether you’re chasing cultural zeitgeist moments (remember the $6.2M duct-taped banana?) or seeking a more intimate experience, this guide…

Nov 30, 2024

Unlocking the Magic of Art Basel Miami 2024: A Sneak Peek Into Miami Art Week

Nov 30, 2024

THE WRAP UP: The Loyalty Playbook — 5 Metrics for Building Customer Relationships for Growth and…

As we conclude our deep dive into Customer Retention and Loyalty, focusing on building long-term customer relationships is the backbone of…

Nov 27, 2024

THE WRAP UP: The Loyalty Playbook — 5 Metrics for Building Customer Relationships for Growth and…

Nov 27, 2024

Customer Lifetime Value — The Big Picture Metric for Retention and Loyalty

This week, we’re rounding out our Customer Retention and Loyalty series with a final, game-changing metric: Customer Lifetime Value (CLV)…

Nov 20, 2024

Customer Lifetime Value — The Big Picture Metric for Retention and Loyalty

Nov 20, 2024

Repeat Purchase Rate — The Loyalty Metric You Don’t Want to Miss

As we round the last two subcategory metrics for the Key Performance Indicator, Customer Retention and Loyalty, we’ve previously looked at…

Nov 13, 2024

Repeat Purchase Rate — The Loyalty Metric You Don’t Want to Miss

Nov 13, 2024

Net Promoter Score — Your Brand’s Word-of-Mouth Multiplier

Last week, we unpacked Churn Rate, the metric that helps brands spot where customers might be slipping away, as part of our ongoing look at…

Nov 6, 2024

Nov 6, 2024

Lilian M Raji

Lilian M Raji

Lilian Raji is a strategic communications advisor who indulges her childhood love for writing on the pages of Medium.

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