Our Dangerous Tendency To Hold On To Losing BetsTools to mitigate commitment bias and overconfidenceAug 2, 2023Aug 2, 2023
Beyond Passive Income — The 3 Pillars of Consistent CashflowIt takes more than passive streams to make active cashAug 1, 2023Aug 1, 2023
14 Lessons We Gained From Analyzing the $700M Brand Liquid DeathHow entrepreneurs and marketers can develop a viral brand akin to Liquid Death, with insights for brands that prefer a different approach.Jul 28, 2023Jul 28, 2023
Bumble, Hinge, Tinder, and Match — which dating app has the best marketing? A study.What marketers can learn from dating advertisementsJul 27, 2023Jul 27, 2023
AI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an OpportunityAI is the new secret ingredient for creatives — it’s not cheating. Despite being skilled, AI lacks the creativity, intuition, and moral…Jul 26, 2023Jul 26, 2023
Artificial Intelligence vs Human Decision MakingCan machines ever reach the level of human-like decision-making capabilities, or is this an unattainable feat?Jul 25, 2023Jul 25, 2023
This summer’s biggest hit? The Barbie marketing teamHow Warner Bros. and Mattel’s omnipresent marketing campaign captured the zeitgeist, created a monocultural moment, and turned the world’s…Jul 24, 2023Jul 24, 2023
Cracking the Growth Code with CRO: The Makeover That Doubled a Snack Startup’s SalesAt Chapter3, our mission is to nurture the growth of forward-thinking businesses and empower them to surpass limitations. With a commitment…Jul 19, 2023Jul 19, 2023
What You Do After Waking Up is More Important Than When You Wake UpRoutines do not take away freedom; they provide it.Jul 18, 2023Jul 18, 2023