Marketo and the DevilThe Devil himself stood before the Adobe execs. “Riches beyond your wildest dreams,” he hissed, “All for one tiny adjustment to Marketo…”Apr 9, 2024Apr 9, 2024
A Marketer in a Hat (Watch Out CEOs…)The mental asylum was so much better than her corporate office!Apr 8, 2024Apr 8, 2024
Generating Demand for B2B SaaS in Middle Earth: Lessons from Elven Overlord"No sir, we cannot accept your resume." The manager straightened his tie, staring into the eyes of the elderly man. "Why?!" the man…Apr 4, 2024Apr 4, 2024
The Devil Wears Prada, But Closes No DealsHis eyes were glued to the dusty laptop. From faraway distance, he could still see apparitions of ex-employees. As a founder, he had led…Apr 3, 2024Apr 3, 2024
Blood, Sweat, Tears, and MarketoBlood, Sweat, Tears, and Marketo My dearest Marketo…in many ways, you remind me of my ex boyfriend.Apr 2, 2024Apr 2, 2024
Converting Leads and Selling SaaS Beyond the GraveSomething’s wrong! James…our star closer! He had this weird energy, always at his desk, firing off emails. Then came the diagnosis — some…Apr 2, 2024Apr 2, 2024
Do Ghosts Still Do B2B Marketing?He floated above the abandoned office. No sign of a living soul. In life, he had spent entire weeks chasing clients, begging them to…Apr 1, 2024A response icon1Apr 1, 2024A response icon1
From SaaS to Survival: Demand Generation in the Zombie ApocalypseAll those late-hour meetings…All those brainstorming sessions. I gotta tell you, none of that matters. What matters right now is not…Apr 1, 2024Apr 1, 2024
Old Man and Assassin: How To Kill A PoliticianQuite odd that at this hour, I am penning my thoughts.Feb 16, 2024Feb 16, 2024
