Star Wars: The Acolyte’s Marketing Is Doing a Great Disservice To the Show

Disney needs to pay for their actors’ and producers’ extensive media training, or at the very least, tell them to just STFU.

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Have you ever heard the term ‘less is more?’ How about ‘let the work speak for itself?’ Well, Disney clearly hasn’t, and no one on their payroll clearly has either, because they are stepping in the shit of their own creation steadily, one foot at a time, stinking up the Disney+ shelves and all preexistent and future Disney properties along with it.

I have never worked on a marketing campaign of such high budgets and high expectations Disney IPs usually get, but I do have a good ol’ MBA in digital marketing and a considerable experience in the department. And if I am cringing in the corner from the elaborate web of poorly shat out shit that comes out of the mouths of recent Disney stars and producers, I cannot imagine what the people behind the cameras are doing.

In other words, it’s bad. The press tour for all recent Disney IPs, particularly after 2019, including Wish and Star Wars: The Acolyte, is an equivalent of telling a girl on the first date you like her toenails.

I mean, maybe he’s just nervous, but maybe he’s a serial killer. The real question is, if the best scenario is that he’s really, really weird and the…