People Tune Out When You Sound Like A Promoter

Art of Promotions

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In MBA, they first taught us in Marketing: “When you are trying to sell, don’t sound like you are selling”. The same goes for promotions, whether you are doing self-promotion or promoting for others.

• Remember when you skipped the YouTube Video when they started promoting the brand?
• Remember when you hung up the sales call?
• Remember when you just unfollowed your favourite creators because of their promotions?

People don’t hate the promotions. They hate the way you promote.

Let’s see some common mistakes people make in promoting, and see some solutions to gain your audience’s and consumers’ trust.

1. Copied Sales Campaigns

Let’s see some examples:

“Don’t buy this hair oil because if you use this hair oil, you will start noticing your hair getting smooth and firm, and your volume will increase.

Problem”

When you try to copy trending campaigns, you forget one thing: it’s also trending among your audience. They have already seen such campaigns and know what’s coming next.

I scroll up when I see a video that starts with Don’t buy and starts…