Benefits Of Starting A Publication On Medium

Get Viral On Medium

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Publication is a great way to put like-minded people behind an interest or cause.

So that means if you run a non-profit about water quality in third-world countries, publication is the way to go. Or if you run a startup or business then you can brand around your publication so it’ll attract your target audiences to join. That’s exactly what I (and my team) did for our startup.

When branding your publication, ask yourself this:

What value can I bring to my target audiences with this publication?

For us, our publication can increase exposure and reads for your Medium posts. We brand our publication around that core value because it is something people struggle with on Medium.

In addition, the values that we bring to our publication are closely aligned with our products/service, which is an email marketing service that collects email subscribers on Medium to increase your posts' exposure.

Months after the publication went live, the benefits that we observed are three folds:

1) community building 2) building an authority domain 3) brand awareness

Community Building