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5 Content Ideas That Help You Connect With Your Customers Beyond Sales
People want to do business with people — especially those they relate to and trust.
As a small business owner, do you sometimes feel like you’re missing a deeper connection with your customers?
You’re not alone.
Many entrepreneurs get so focused on selling their products or services that they forget the heart of marketing is connection.
People want to do business with people — especially those they relate to and trust.
So if you’re stuck in the cycle of just showcasing products, here are five content ideas that can help you build a more human, relatable brand:
1.Share the Story Behind Your Brand
Customers love knowing the why behind a business.
- What inspired you to start?
- What challenges did you face along the way?
Sharing the heart of your journey helps your audience feel like they’re part of something meaningful — and not just a sales pitch.
2. Talk About Self-Care Practices
How do you unwind after a long day?
