The Tipsy Creamery
A sophisticated sundae bar that serves boozy ice cream.
The Tipsy Creamery blends the idea of ice cream and alcohol. Everyone loves ice cream and everyone loves a fun cocktail, blend that together and you get The Tipsy Creamery. This moody, elegant bar elevates this experience. Not many of these places exist and we would like to bring it to the shore areas for a summer treat and a good time.
Logo Design Process
In the beginning, the logo went through many phases and ideas, but one thing was prevalent throughout the design process. It would show cocktail glassware of some sort (to show the alcoholic side) and a scoop of ice cream (to show the ice cream side). In the pictures shown below, I put all the logos and grouped them through “phases” and how I worked on them. First was the icon. Bringing together the ice cream scoop and cocktail vessel. In phase one, I explored just the idea of a cherry replacing the olive in a cocktail (usually a martini) with a toothpick. Or a cherry with an alcoholic component. The one icon that would be most prominent in the final is on the first row (left), the third one down. While working on phase 2, I ditched that and made more complex icons, but looking back it it wouldn’t work well if it was sized down and it would be hard to read. Phase 3, was all about flushing it out. It had the glass and the cherry but no ice cream, so how would it read as an alcoholic ice cream bar if there was no ice cream? In the final component, I blended those concepts together to have the finished product, and the color would turn gold in the end.
Naming & Wordmark
Names: The name of the restaurant was one big challenge for me. I just did not know what I wanted to name it. It went through a few phases. Sherry N’ Cherries? No. The Old-Fashioned Creamery, but the logo was a martini glass? Didn’t fit. The Tipsy Creamery would be the winner of this name game. However, there is a restaurant in NYC called Tipsy Scoops that focuses is infusing alcohol with ice cream. The Tipsy Creamery spins traditional cocktails with ice cream. It’s all about bringing the classics and merging them. In “Phase 1” I tried to go for a more traditional ice cream logo feel or a luxurious feel, but it didn’t work and felt too stuffy. So I tried to play with a lot more fonts in “Phase 2”. None of them worked and the name didn’t stick. I enjoy sans serif fonts and when I figured out the name I played around a bit more. From a critique, the instructor gave me a brilliant idea of tipping the “i” a little. Which is awesome because it could symbolize a tipsy person falling over. After exploring all these different options I stuck with the font Aptly. It's simple, soft, and still fun.
Menu
The menu features the “twist with Ice Cream” in classic cocktails. Those are the main items, but it also includes traditional cocktails that you find in any bar and traditional ice cream.
Advertisement
While doing my advertising for the project I wanted to have some fun lines, in the ads that played with the ice cream element. Using the idea of “melt” because Ice cream melts. Anyway, you will see a lot of those themes throughout my brand and ads.
Merch & Packaging
My brand focuses on ice cream, so of course I had to make to-go packaging. I designed unique labels that correspond with one of the items off the menu. Each of the packaging has a different label for which flavor it is. I also created ice cream sleeves for a cone. As for merch, I did the classics such as t-shirts, mugs, and stickers, all with the branding of the company on them.
Conclusion
Working on this has given me insight into how much goes into one branding project and how many moving components there are. While I do think I have a good concept, I think I could have pushed it a little further and made it more fun. I think it gets stuck in one place, but overall I think it’s a pretty good start and a good introduction to branding.
Credits
Designer: Annie Weisbecker
Instructor: Emily Kelley
School: Tyler School of Art and Architecture, Temple University
