Masculinity Influencers Are Making A Lot of Money

From Andrew Tate’s hustle empire to the soft-spoken trads, this week’s Manosphere breaks down who’s earning, who’s burning, and who’s redefining modern masculinity.

The masculinity economy is thriving — and highly profitable. In this third edition of The Manosphere, we dive into who’s getting paid and how: ranking top influencers, decoding their revenue models, and revealing the tension between branding and belief.

Then we zoom out:

• Ye crowns Drake the true alpha
• Matt Walsh vs. Red Pill rivals
• Myron Gaines crashes again
• And Rollo Tomassi launches a new front in the gender war

Week of April 28, 2025

Welcome to the third edition of “The Manosphere” — your weekly hit of raw intel on the men shaping modern masculinity, the battles they’re waging, and the brands they’re cashing in on. From podcast brawls to political landmines, we decode the drama, the dollars, and the dogmas fueling the men’s counter-revolution — no capes, no cringe.

🔥 This Week’s Signal: Who’s getting rich off masculinity?

Who’s cashing out in the manosphere? Who’s just talking? We ranked the biggest names by their estimated 2025 earnings — and broke down how they make their money moves.

💰 Inside the Business Models

Andrew Tate (@Cobratate)

• Claims ~$120M/year.
• Hustles: online courses, The Real World, affiliate armies, casinos.
• Scaling fast: With a planned price hike to $147/month, he could clear nearly $200M a year.

Jordan Peterson (@jordanbpeterson)

• ~$1M–2M/year.
• Hustles: book empires, speaking gigs, courses, Daily Wire+.
• The clean-cut, trad-friendly brand for those who like their masculinity intellectual.

Fresh & Fit (@MyronGainesX, @freshceonetwork)

• ~$1.2M/year.
• Hustles: YouTube monetization, courses, controversy.
• Built an empire off of provocation, podcast beefs, and “high-value” male gospel.

Pearl Davis (@pearlythingz)

• ~$1M/year.
• Hustles: viral videos, anti-feminist talking points, brand deals.

Sneako (@sneako)

• ~$500K/year.
• Hustles: Rumble, donations, post-cancellation merch.
• Banished from YouTube but still building.

Coach Greg Adams (@coachgregadams)

• $10K–$160K/year.
• Hustles: books, Patreon, loyal mid-tier following.

Rollo Tomassi (@RationalMale)

• Numbers unclear.
• Hustles: book series (The Rational Male), keynote lectures.

Nick Fuentes (@NickJFuentes)

• <$500K/year.
• Hustles: donations, livestreams, fringe subs.
• Deplatformed, but not out.

Our Take: This isn’t just self-help for angry dudes — it’s a business model. These men monetize resentment, identity, and male longing. The Matrix metaphor isn’t decoration — it’s the brand. Red Pill = the truth, Blue Pill = conformity. The market is growing, and the money is very real.

Sources: BBC, Vice, The Guardian, SocialBlade, Patreon, interviews, membership estimates. All earnings are projections.

💥 More Bros

Ye Picks a Pill

Ye (formerly known as Kanye West) to Sneako: Kendrick, J. Cole, Pusha T = Blue Pill. Ye and Drake? Red Pill. Drake is the alpha. Kendrick? Soft.

Our Take: Ye stays messy. His emasculation of Kendrick is classic Red Pill flex: win the beef by questioning the manhood.

Matt Walsh vs. Everybody

Walsh (@MattWalshBlog) rejected bombing Iran in a Kirk poll. His beef with libertarians? “You filled cities with junkies and blame us for it.”

🤯 Bro Meltdown of the Week

Myron Gaines (Fresh & Fit)

Another week, another rant. Gaines trashed Black women as fat, loud, masculine. White women? “Useless.” He’s Black. He’s single. But Red Pill logic says: stay solo, dominate women, never simp. His brand depends on it.

🔹 Quote of the Week

“When a man pays for bills with intent, he’s demonstrating respect for the woman, an ability to take care of someone other than himself as a provider and confidence in his role as a leader.”
— @michaelsheedyfitness

💼 Platform Moves

• Peterson drops “How to Play Your Life.”
• Tate shills DADDY meme coin and new crypto platform.

👀 What to Watch

Tomassi is pushing #ToxicFemininity — a Red Pill move to expose women accused of abusing or sleeping with minors. Yes, they used “toxic” on purpose.

Our Take: The Red Pill war on women is mutating. Tomassi’s backing gives this movement momentum.

📬 Your Turn

Who should we track next? Who’s rising, flipping, or flaming out?

Click on the Respond bubble. Let’s build this together.

💣 Like what you read?

Subscribe to “The Manosphere” for weekly dispatches from the modern masculinity movement — the drama, the dollars, and the dynamics behind the mic.