How To Make Your Slogan Work For You, Not Against You

Why ‘Defund The Police’ fails as a slogan

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I have always been a fan of the American slogan “Freedom Isn’t Free.”

Maybe it’s because I am passionate about the armed forces. Or it’s because the slogan conveys a powerful message that freedom comes at a heavy, irrevocable cost.

Or maybe, the slogan is just impressively worded.

This is what an effective slogan does. It makes you ponder. It pierces through you and stamps the message deep inside you. Deep-rooted until you die.

But, “Defund the Police” does not do that for me, and here are the reasons:

It has a terrible word choice

As a commoner, I have learned that the prefix de carries connotations such as opposite, removal, negation, reversal, etc.

Also, as an average man, when I look up the definition for “defund,” this is what I get:

Prevent from continuing to receive funds- Merriam-Webster

To stop providing the money to pay for something-

In this slogan, what is the purpose of the word defund? Does it mean to cancel funds? Withdraw fund? Abolish fund? There is just too much obscurity and…