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AI in Copywriting: Cheat Code or Smart Strategy?
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We live in a time when Artificial Intelligence (AI) is growing fast and being used more and more in many fields. It helps make our work easier, faster, and sometimes even better.
But still, I often see job offers for copywriters that say: “Only 100% human writing. No AI!”
I ask myself sometimes : Why shouldn’t we use AI, if it can help us.
I believe writing should come from us, our thoughts, our feelings, our ideas. But using AI doesn’t mean you’re not doing the work. It’s just a tool.
Just like Google helps us search, or Grammarly helps us fix grammar mistakes, AI in copywriting can help us write better and faster. But we still need to think, feel, and decide what we want to say.
So, why not use something that helps us?
The matter is how we use it.
If someone lets AI do all the work and just copies the text, that’s not real writing. That’s lazy. That’s not creative.
But if we use AI to support us, give us ideas, help with research and then we add our own voice, our own emotion, then it becomes a smart and useful part of our process.
