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4 Phases Every Writer Must Go Through For Every Piece of Content to Create Work Readers Can’t Resist

Matt Heyn
4 min readApr 30, 2024

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Intro

What if you could have a simple recipe for every great piece of writing?

When you’re starting off with trying to write content daily or even weekly, you gotta wonder, “ isn’t there a workflow or process I can follow?”

Today I’d like to look at ’s work on this. He’s a leading authority on writing, author of many books including “” and is the editor and chief of the worlds most frequently cited law book, “.” By knowing these 4 archetypes within you, you’ll move seamlessly through each piece of content.

So here are the four phases of every good piece of content.

Phase #1: The Madman

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Let the Madman…or Mad…lady… run wild and free!

The madman collects insights and generates new ideas. Collect ideas wherever you find them. But try to just capture what’s most interesting. Here I write about a…

New Writers Welcome
New Writers Welcome
Matt Heyn
Matt Heyn

Written by Matt Heyn

I ghostwrite educational email courses for Executive Healthcare Leadership Coaches. The Ultimate New Leader Blueprint:

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