Longform Content Isn’t Dead — It’s Thriving. Here’s Why.

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We’ve all been there — picking up our phones to check notifications, only to fall into a rabbit hole of Instagram or YouTube. Before you know it, an hour has passed, and all you’ve consumed are 10-second reels or shorts in a non-stop loop.

Short-form content is designed to be addictive. It trains our brains to consume without thinking too much. Quick, easy to swipe through, and packed with mindless humor or shock value, it’s perfect for endless scrolling.

And algorithms love this behavior — your time equals their ad revenue. That’s why they keep promoting features and content that make their apps and platforms “sticky.”

They are a Venus flytrap, and guess who’s the fly?

Trust to give us interesting stats — as of November 2024, Instagram Reels averaged 150 billion views daily! Chances are, you’ve contributed to more than one of those views.

But pause for a second and answer this — how much of what you’ve watched today has actually stuck with you?

Short-form culture extends beyond reels and shorts.

Even emojis — those tiny symbols designed to pack emotions into a single character — are casualties of this bite-sized culture. Sure, they save time, but they also rob us of critical thinking…