How to write persuasive emails?
Persuasive emails have the power to develop deep connections with the target audience to achieve professional goals.
A few years ago, we sent messages and important information to others through letters. Over time, emails have replaced letters up to a great extent. Nowadays, emails are used for personal and professional use and are considered a quick source of connecting with others.
Each day, billions of emails are sent to others. Today, many marketing companies, business empires and organizations effectively use this email tool to achieve professional goals and enhance their global reach.
In these circumstances, a question arises: how to write an email that immediately grabs the reader’s attention, creates more engagement, and provokes people for a quick response?
One of the best ways to efficiently achieve professional objectives and receive quick responses from others is to write persuasive emails.
Persuasive emails have the power to develop deep connections with the target audience to achieve professional goals. Moreover, convincing emails are used frequently to share the value of expertise, services or products with potential customers.
1. Select the target audience:
Knowing your target audience is essential in writing persuasive emails. It proves very beneficial in deciding the tone and structure of the writing.
Having prior knowledge about the targeted audience also helps us to figure out the reader’s interests and aids in determining what information and essential details you should include in the email draft. How to organize and present the content and what supporting material is necessarily included in the final draft so that readers will quickly understand the significance and message of the emails.
2. Leverage the Curiosity Gap:
The curiosity gap is the best tactic to hook the reader’s attention. It is a knowledge gap between what people know and what they want to know. To effectively leverage this gap, let the audience know that new information is available, and the latest developments are happening around.
In writing persuasive emails, always mindfully use this curiosity gap in the subject line and entire content of the emails. Arousing the curiosity in the very beginning of the email that is in the subject line makes them irresistible and motivates people to open the email, while its further use in the content of the emails creates more engagement.
3. Use Persuasive Language:
In writing emails, the language matters a lot. The language of the emails always depends on the hidden message of emails and the sender’s intention. If you want to excite, engage or convince the audience, use exciting, engaging or persuasive language accordingly.
The beauty of persuasive language is that it directly appeals to emotions, immediately stresses the value, and emphasizes the urgency of the matter.
Always try to play with words and the tone of writing to create a sense of urgency. Words like free, new, because, instantly, etc., are considered the most critical persuasive words from a marketing point of view.
4. Include a Reason:
Emails that include reasons in their subject matter logically convince people and create awareness of why they need something or How certain things are helpful for them. In addition, reasons in persuasive writing are beneficial in convincing a reader to take a specific action or adopt a particular viewpoint.
Quoting experts, sound arguments, use of examples, solid evidence and stating facts are different ways of adding reason while writing persuasive emails.
5. Remind Users it’s Their Choice:
Nobody in the world wants to make decisions based on the dictation or opinion of others. Psychologically, people feel uncomfortable due to pushy, compelling, and aggressive tones even for giving them the best advice or suggestion.
A simple sentence like “ But the choice is yours” or “The final decision is yours” not only leaves a good impression, but these sentences are also a powerful tool to reassure them that you are not compelling them to accept your point of view.
Final Words:
Each day billions of emails are sent to various people for different purposes. In this scenario, to stand out from the crowd, it is necessary to use this tool of emails as effectively as possible. For this purpose, writing persuasive emails is considered the best technique to create reader engagement and encourage people to respond rapidly or immediately take some direct action. This way, more work can be done by spending less time and energy drafting emails.
