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Crafting Content and Silencing Your Harshest Critic
If you’re paying attention right now, there’s a really wonderful trend occurring in how people consume content. As a creator, it should make you breathe a sigh of relief.
The imperfect is in.
Have we all noticed the rise of retro formats?
Vynal and CDs are adored for their crackle and sound profile. Their flaws and the emotive flavour of yesteryear create their charm.
What about the rise of TikTok over the past few years?
It tends to be less about the production value and more about the emotional value. No expensive camera, no worries.
There’s something in imperfection that’s really hot right now.
But why is it this way? Are we tired of perfectly curated content dominating our feeds?
Maybe.
What we do know, however, is that the avalanche of content we consume isn’t slowing down in our modern lives. .
In 2022, in the US alone, .
