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Attention Span Is Not Decreasing
Your content is bad.
Did you feel attacked?
Did you feel exposed?
Did you feel targeted?
Even if it’s a NO, I know you are curious.
Walk with me here and think about your favorite creators on Instagram, YouTube, or Medium.
Would you watch them for hours without skipping?
Yes, you would because they know how to hook you and keep you interested. It’s no rocket science. If you are willing to watch them for hours and not others then clearly attention span is not the issue.
Why do you think attention span is decreasing?
When you are watching something entertaining, useful, or motivational, you want to feel an emotion and that is only fulfilled if the content creator is able to captivate you in a minute, if not you scroll past them and hardly remember what you saw, who you saw, or what you heard.
This is not a lack of your attention span, it’s simply a matter of capturing your attention which some creators fail to do and blame it on the audience. You know what you like, what entertains you, what invokes an emotion, when that doesn’t happen, you simply scroll past it which is absolutely fair.
