Sitemap
ILLUMINATION

We curate & disseminate outstanding stories from diverse domains to create synergy. Inquiries: Subscribe to our content marketing strategy:

Member-only story

10 Tips to Create Better Client Proposals

6 min readFeb 14, 2024

--

Photo of author, Allison Ditmer, at her desk

A client proposal, service proposal, pitch deck, or however you like to refer to it is one of your business’s most valuable pieces of content. It’s the first deliverable that speaks to who you are, what you can do, and most importantly — why the client should care.

So, taking some time to create a solid client proposal is well worth it, and honestly, it’s something you want to revisit and constantly improve. This is your moment to impress potential clients.

One of the best questions you can ask yourself in creating your client proposal is…

What kind of experience do you want to create?

With that in mind, here are 10 tips for creating better client proposals that get you closer to hearing that “YES!” and building the right experience your client will notice.

1. Show Your Personality

At the start of your business proposal for the client, take a moment to introduce yourself. Give a quick peek into who you are as a person.

I like to do the following right at the top of my business proposals to clients…

“Hello [First Name of Client], It’s great to meet you, and I appreciate this opportunity to send you a proposal for my [X services]. I enjoy creating content and helping businesses like

ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

We curate & disseminate outstanding stories from diverse domains to create synergy. Inquiries: Subscribe to our content marketing strategy:

Allison Ditmer
Allison Ditmer

Written by Allison Ditmer

Writer, Freelancer, & Organic Traffic Advocate / I like to write about my freelance life and work-life blend. Contact me: [email protected]

No responses yet