Promote My TikTok Account: Best Paid and Organic Methods

Screenshot taken by Author

TikTok has grown in popularity in the past few years and is now one of the best social media platforms in the world. It has over 2 billion monthly active users, which is a huge opportunity to connect to a captive audience. However, with all this content, one needs to struggle to stand out.

Promoting a TikTok account entails both organic and paid promotion. The strategic union of these helps creators and brands extend their reach and conversions economically. This article discusses the most effective current and future practices for promoting TikTok profiles.

Why Promote a TikTok Account?

There are several compelling reasons to promote a TikTok profile:

1. Reach more users. Organic growth is not usually fast enough. Promotion exposes the content to more users.
2. Drive traffic. TikTok’s algorithm rewards engagement. Videos that have been promoted can bring more visitors to websites and profiles.
3. Increase brand awareness. Paid ads and viral organic content improve brand visibility and recognition.
4. Monetization. Popular creators and brands can leverage their audience to generate income.
5. Compete with rivals. Promotion maintains an edge over competitors, as well as advertising.

Overall, the right promotion strategy fuels growth, enables monetization, and with tools like , provides scalable solutions for building influence on TikTok.

Best Paid Methods to Promote a TikTok Account

Paid advertising should be part of any complete TikTok promotion strategy. Investing some budget in the following areas can amplify results:

TikTok Ads Manager

TikTok’s advertising platform allows refined targeting of relevant audiences interested in a niche. Various ad formats are available:

1. In-feed native video ads.
2. Brand takeovers.
3. Topview ads.
4. Branded lenses/filters/stickers.
5. Hashtag challenges.

Benefits include:

1. Detailed targeting by interests, behaviors, demographics, and more.
2. Flexible bid types and budgets.
3. Powerful video creation tools.

As a newer platform, TikTok advertising is relatively affordable compared to platforms like Facebook. Cost per thousand video views (CPM) averages 10−12.

Influencer Marketing

According to over 48% of TikTok users, they have made a purchase because of an influencer’s recommendation.

Brand sponsorships with creators in a niche can help reach an explosion. Rates can be very different depending on the number of followers and average engagement. The influencers with 100k to 1 million followers usually charge 100 to 500+ for a sponsored post or video.

Micro and nano influencers have a smaller but more engaged audience, while providing cheaper promotions.

Key tips for effective influencer marketing on TikTok:

1. Vet creators examine engagement level and content quality in great detail.
2. Give creators the freedom to create on-brand content.
3. Use influencers along with other campaign types for amplification.

Influencer marketing involves the use of money, but it has a high ROI if used strategically.

Cross-Promotions

Cross-promoting is a practice of working with complementary brands to reach each other’s audiences. Examples for TikTok include:

1. Shoutouts within videos/captions.
2. Co-created content and challenges.
3. Takeovers of TikTok accounts for a day.
4. Giveaways entail following all the parties involved.

Preferably, the collaborating brand should have similar values and aesthetics, but not directly compete.

Cross-promotions can occur organically by networking and contacting brands. However, services like TikTok’s Cross-Promotion Ads Manager are making the process more accessible:

1. Brands can search for and filter potential partners.
2. Cross-promotion campaigns are managed through one interface.
3. Advanced analytics track performance.

Cross-promotion expands mutual awareness among relevant audiences. The cost is relatively low since brands primarily exchange content and endorsements.

Top Organic Methods to Promote a TikTok Account

While paid promotion delivers faster results, organic tactics are still crucial for long-term growth. Consistently applying these methods improves visibility.

Optimize Profile and Content

Profiles with complete information get 33% more visits. Key profile optimization steps include:

1. Professional headshot and branding in bio.
2. Link website/other social media.
3. Add detailed contact info.
4. Use smart hashtags in the bio description.

Additionally, making content that provides value drives organic reach. Tactics include:

1. Post at the best times according to data from the audience.
2. Produce a consistent content calendar.
3. Have a strong caption and hashtags.
4. Create binge-worthy series content.
5. Encourage engagement with captions.

Optimized profiles and content enhance discoverability in profiles. This creates followers from searches and For You Page suggestions.

Interact With Followers and Niche Communities

Engagement is vital for TikTok’s algorithm to detect relevance. Profiles should actively interact via:

1. Responding to comments.
2. Following similar creators.
3. Liking niche content.
4. Duetting relevant videos.
5. Joining conversations with hashtags.

Seeking out and engaging target audience communities demonstrates active interest to the algorithm. This signals relevancy for additional recommendations.

Run Contests and Challenges

User-generated content through contests, sweepstakes, and challenges is a method of allowing participation and creativity. For example:

1. Photo contests for audience submissions.
2. Giveaways requiring shares and follows.
3. Dance or comedy skit challenges.

UGC campaigns create brand awareness, which can be repurposed by collecting content creators. Most campaigns offer prizes under $100, a cost that is affordable and increases visibility.

Cross-Promote Other Platforms

Although building a following on TikTok is the main agenda, advertising on other social media platforms can increase the overall reach. Tactics include:

1. Connecting YouTube, Instagram, etc., to the TikTok profile.
2. Using other platforms’ usernames in captions.
3. Native posting on other sites of TikTok content.
4. Simultaneous live broadcast on several platforms.

Cross-promotion exposes other profiles to TikTok’s captive audience. It also compels curious TikTok viewers to other channels for more content.

Screenshot taken by Author

Share Content to Other Sites and Apps

Although TikTok is a native content host, other channels of distribution should be utilized. Tactics include:

1. Native uploading of TikTok videos to Instagram Reels and YouTube Shorts.
2. Incorporating TikTok videos in blog posts.
3. Posting video links and clips on social media.
4. Posting edited video compilations on YouTube.

Going outside of TikTok exposes videos to new audiences in their natural environments. Watermarks and captions push viewers to a TikTok profile.

Emerging Promotion Tactics Showing Promise

TikTok marketing remains relatively new, with huge upside still largely untapped. As the platform rapidly evolves, new organic and paid promotion tactics are emerging:

Live-Stream Shopping

Live-stream shopping allows brands to showcase and sell products in real-time to viewers.

This trend is already huge in China, where TikTok owner ByteDance first pioneered live commerce. Early success stories point to high potential as TikTok develops native shopping features.

Automated Influencer Marketing

A new bunch of startups is trying to automate the matching of brands with relevant micro-influencers. These tools crawl social media and apply data to find best partners.

Automated influencer marketing offers to cut costs and deliver better outcomes through optimized pairings. If adoption increases, it can become a hands-off promotion alternative.

Screenshot taken by Author

Programmatic Advertising

Programmatic ad buying relies on software and algorithms for the purchase of digital ads instead of RFPs and negotiations. Programmatic enables better targeting, cheaper rates, and bigger volumes through ad exchanges.

TikTok has suggested building programmatic capabilities in the future. This would expose its huge user base to more small and mid-sized advertisers.

Conclusively, for one to succeed in promoting a TikTok account, a balanced approach of paid and organic strategies is needed. Being flexible and experimenting with new trends such as live shopping and automated influencer tools will help achieve more long-term success.