Video & web ad support in Flutter

Coauthors: Zoey Fan, Harold Benson, Alak Jhunjhunwala

Monetizing your Flutter app just got easier and more rewarding. Today, we are thrilled to announce a new suite of tools and feature updates that provide developers with a range of options to monetize your apps and grow your business.

Video ads now available for Flutter developers

An animated gif showing a sample video ads

Let’s start by turning your video content into a revenue-generating powerhouse!

We’d like to announce the launch of the. You can now seamlessly integrate high-quality video ads into your Flutter apps on iOS and Android. This means that you can now easily monetize your video content with video ads before (pre-roll), during (mid-roll), or after (post-roll) your video content playback. Just like the Google Mobile Ads plugin simplifies the display of mobile ads in your Flutter apps, the makes it easy to incorporate video ads. We’ve taken care of the heavy lifting, so you can focus on what matters most: creating amazing app experiences.

Effortless integration, maximum impact

• Client-side ad insertion: Ads play in a separate video player, ensuring a smooth viewing experience for your users while giving you more control.
• Seamless ad handling: The plugin requests video ads and handles the playback. It also ensures UI elements such as skip buttons are rendered and ad measurement signals are fired.
• Industry standard compliance: IMA leverages the industry-standard Video Ad Serving Template (VAST) specification, ensuring broad compatibility with ad servers.
• Access to premium ad demand: IMA ensures you can monetize your video content with high quality and premium video ad demand from Google.

Get started today!
Are you ready to supercharge your Flutter app with video ads? Head over to to explore the IMA plugin and access detailed documentation. You’ll find everything you need to get started, including code samples and step-by-step guides. We’re excited to see how you use the IMA plugin to monetize your Flutter video content and create even more engaging app experiences!

Beta: Monetize your Flutter web games with AdSense ads

An animated gif showing a sample AdSense Ads in a game

Many Flutter developers want a way to monetize their Flutter web projects just like their mobile counterparts. We have been busy working behind the scenes, and have some exciting progress to share!

Today, we’re thrilled to announce the beta program for AdSense for the H5 games plugin! With this plugin, you can easily add AdSense to your web-based (H5) games built in Flutter, opening up new opportunities to generate revenue.

What the beta program offers:

• Be among the first to integrate AdSense: Get early access to the Flutter AdSense plugin and start experimenting with different ad formats.
• Shape the future of the plugin: Provide valuable feedback and help us tailor the plugin to the specific needs of Flutter web developers.

This program is a major step towards a complete ad monetization solution for Flutter web. Currently, this Beta program focuses on enabling AdSense for Flutter web games. We’re collaborating with the AdSense team to develop solutions for Flutter web apps in the future.

If you are a Flutter web game developer, and interested in participating, please fill out the . Once you are approved into the beta program, use to get started!

Higher conversion and better user experience with Deep Linking

Adding ads is one of the ways to become a successful business. Sometimes your business requires selling goods and services in your app. You have probably already spent an enormous amount of time and resources in creating SMS/email marketing and Ads campaigns, and hoping these campaigns will drive effective conversion. But what if you could take your campaigns to the next level by directing customers from a marketing campaign straight to your app and the specific item they’re interested in?

With in Flutter, you can do just that. When someone clicks a link in your campaign, they’ll be taken directly to your app and the product or service you’re promoting. This seamless transition increases the chances of conversion by 2.3x compared to linking to your website.

Here’s why deep linking is a game-changer for advertisers:

• Drive higher conversions: By bringing customers directly to your app, you eliminate distractions and make it easier for them to complete their purchase.
• Personalize the experience: Deep linking allows you to create personalized experiences for each customer. When they click on a link, they’ll be taken to the exact product or service they’re interested in.
• Track campaign performance: With deep linking, you can track the effectiveness of your campaigns and see how many people are clicking through to your app. This data can help you optimize your campaigns for better results.

While deeplinking offers all these great benefits, it can be quite cumbersome to set up. Therefore, we’re also making deep linking more robust and reliable than ever before. With full across iOS and Android in Flutter DevTools, you can ensure your deep links are configured correctly and securely. Your users will enjoy seamless transitions between web and app content, increasing engagement and satisfaction! To start, go to Flutter DevTools, and open the Deeplinking validation tab.

An animated gif showing Deeplinking Validation in Flutter DevTools

We’re committed to providing you, the Flutter developer, with the tools and resources you need to succeed. These new features are a testament to that commitment. So go ahead, take your Flutter app to new heights, and unlock its full potential!

Explore More:

• Dive into the world of Flutter monetization:
• Master the art of deep linking:
• Stay updated with the latest Flutter news:Flutter blog