A thought-provoking article in Wired, “”, explores the concept of the so-called , led by companies like (RTR), , and others that allow people to rent clothes and garments out a range of clothing brands. The trend goes beyond the long-standing business of renting luxury dresses for special occasions and instead aims to work with fashion retailers to offer reasonably priced clothing for everyday use that can be returned.
In contrast to , the unsustainability of which I have already written about, there are clear advantages to renting clothes, wearing them for a while and then returning them to be cleaned to be used by other customers. The textile industry’s carbon footprint bigger than all flights and international logistics and it is estimated we throw away approximately half of the clothes we buy in a year, while discarded clothing makes up around 5% of landfill content. Some analysts say the fast fashion model is in crisis and that .
Renting options include anything from four or more luxury brands a month to more mainstream labels. The concept appeals to the growing preference for trying out new looks and styles, renewing one’s wardrobe more quickly and, of course, as well as making it easier to…
