Member-only story
Shein joins the gatekeepers, but can it play by the rules?
The Chinese fashion platform has just published data on its activities in the European Union, and one thing, unsurprisingly, has caught the attention of regulators: .
This number is more than double the limit required for a company to be designated a under the , which means that Shein, already a , automatically joins Meta, Apple, Alphabet, ByteDance, Amazon and Microsoft in being much over its activity.
Given Shein’s excesses in all areas, this is no bad thing. by dint of committing all kinds of irregularities and showing a : it , subjects its to , systematically breaches health legislation by , and pumps into the environment and all kinds of compounds that most fast-fashion companies stopped using some time ago.
In short, Shein’s success is based on European consumers’ willingness to turn a blind eye to this appalling behavior as long as they can access fast-fashion at low prices. Who cares…
