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Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at since 2003)

IMAGE: Tesla EV connector

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How psychology offers a way to overcome the widespread denial of the benefits of electric vehicles

7 min readAug 23, 2020

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(Article co-authored with Prof. )

The transition of cars to electricity is now a reality, one widely by experts like the : a transition from an dirty and extremely complex the internal combustion engine, to one that is significantly simpler, cheaper to manufacture, more economical to superior in performance and, above all, clean.

However, most people’s response to the idea of electric vehicles is to deny their advantages, typically citing arguments that are false, illogical or that have long been overturned.

What makes so many of us cling stubbornly to such arguments? After all, they’re being used to rebut scientific evidence. Perhaps psychology can provide us with some answers:

First, let’s enumerate the main arguments usually trotted out against electric vehicles:

  1. Electric vehicles create as much pollution as internal combustion vehicles, because they use energy created by fossil fuels.” The “” has been dismantled on by and yet it is still routinely put forward, like some kind of religious truth.
Enrique Dans
Enrique Dans

Published in Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at since 2003)

Enrique Dans
Enrique Dans

Written by Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at )

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