Amazon could be about to revolutionize shopping… again

, a company that scans and models the human body through machine learning, using smartphone photographs or videos that can be used for virtually trying out clothing on a mannequin with a customer’s exact measurements, to creating realistic video game avatars.

The e-commerce giant has reportedly paid between $50 and $70 million for a company founded in 2013 in New York that has generated and has just completed an and that will doubtless play a role in that will benefit from its recommendation algorithms, as well, it hopes, .

Amazon has recently launched , a low-cost clothing brand it hopes will and that has already (link in Spanish). In the United States, the forecast is that this year , outselling all the major department stores and chains.

What we’re talking about here is not just tried and tested formulae such as being able to order several garments to try out that can be returned hassle free within a week (backed by a specially designed logistics, along with incentives if you keep all the…