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Stop Asking Me to Prove I’m Me: Rethinking Zero Trust Without Breaking UX
Why “never trust, always verify” doesn’t have to mean “always annoy.”
Stop Asking Me to Prove I’m Me: Rethinking Zero Trust Without Breaking UX
Why “never trust, always verify” doesn’t have to mean “always annoy.”
There’s a moment we’ve all had. You’re logging in for the fifth time today. Same device. Same app. Same you. But once again, you’re hit with the digital version of an interrogation: “Prove it.” Another password. Another code. Another “suspicious activity detected” pop-up that makes you feel like a criminal just for checking your files from the coffee shop.
Welcome to Zero Trust, where every session starts from scratch. No memory. No assumptions. No default access. And while the concept makes perfect sense for security — never trust, always verify — it can feel like hell on the front end.
But here’s the thing: Zero Trust doesn’t have to mean Zero Chill. The problem isn’t the philosophy. It’s the execution. When “always verify” turns into “always interrupt,” users disengage. They work around the system. They write passwords on sticky notes. They roll their eyes and sigh through five-step login rituals.
This blog is for the designers, developers, and digital decision-makers trying to…
