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Pastor Jamal Bryant’s Reply to Target: UNO Reverse, Draw 40, Amen
On February 1st, I published a piece about the cancelation of Target’s DEI programs for minority businesses, questioning whether Black economic power can truly be built in borrowed spaces (check it out here). Now, I won’t go as far as to say my words ignited the flame (nobody read it, lol), but my sentiments were aligned with someone with an even greater voice than mine who also decided to strike a match.
Because the very next day, on February 2nd, Pastor Jamal Bryant stood before a congregation of over ten thousand inside of New Birth Missionary Baptist Church in Atlanta, Georgia during his Sunday morning service, and delivered the answer we’ve been all hoping to hear at some point.
Not just words. Not just outrage. A structured, strategic plan to hit the system where it actually hurts — right in its big, fat pockets.
However, Pastor Bryant didn’t ask for fist pumps and We Shall Overcome chants — picket sign protesting or traditional boycotting — he called for economic warfare. A fast. A purge. Presented to us in a 40 day, $29 million dollar daily impact strategy, allowing the Black business ecosystem to cleanse themselves from the bowels of the government’s shitty, century-old economic chokehold — the same system that exploited our neighborhoods, hijacked our land, looted our…
