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Coping With Capitalism

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Operation Bullseye: Target Locked, Black Dollars Loaded & Resistance Live

15 min readMar 5, 2025

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Artwork Courtesy of Oliver Wilson Ottley III

The anticipation of the clock striking midnight sat heavy on me — not like a kid waiting for Christmas, and not like some nervous teenager on a first date.

This wasn’t excitement. This was something else. Something heavier.

Yesterday, the stores were packed. Bodies moving like time was running out — carts overflowing, hands grabbing, credit cards swiping like survival depended on it.

And in a way, maybe it did. Because in a few hours, the call for resistance wouldn’t just be a slogan anymore. It would be a battlecry. Some of us knew exactly what was coming. We braced for it. We prepared.

Some of us? We ran to Target for one last haul.

But whether you were ready or not, one thing was certain — the ride was about to begin.

They thought we’d only complain.

They thought we’d only hashtag it.

They thought we’d talk big and then go right back to spending.

They thought wrong.

And so it begins.

Here we are fellow resisters — the day of reckoning. From the moment I learned about this boycott (or fast, whichever you prefer), I knew without a doubt I’d be on the front lines.

Oliver Wilson Ottley III
Oliver Wilson Ottley III

Written by Oliver Wilson Ottley III

“In life, there is no greater tragedy than that in which man aborts the birth of a thought.” - Oliver Wilson Ottley III

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