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The $18 Billion Secret Powering Google’s Search Monopoly
Why Google pays Apple billions of dollars each year
Google and Apple are known for their fierce competition in the tech industry, battling it out in various areas such as operating systems, web browsers, maps, digital assistants, and mobile phones.
To the average person, these two tech giants seem like sworn enemies. Behind closed doors, however, they have a secret partnership that benefits them both.
So why does Google pay Apple a whopping $18 billion annually, essentially funding the competition?
A Monopoly Over Internet Search
Before we dive into why Google pays Apple so much money, let’s first understand how Google makes its money.
In 2023, Google generated an astonishing $175 billion from ads on its search engine, . These are advertisements shown when people search for things through Google’s search engine.
Businesses pay Google to show their products and services to people searching the…
