The Give-Give-Take Framework for Lead Generation

I spent hours developing lead generation strategy so you don’t have to

You’re Pitching Too Early.

That’s why your leads aren’t converting. You throw an offer at them, and they vanish. Not because they don’t need it — because they don’t trust you yet. You haven’t earned the right to sell.

Most businesses get this wrong. They’re too busy chasing sales instead of making people want to buy.

Here’s the fix: Give first. Educate them. Show them why their problem is a bigger deal than they thought. Build trust. Then pitch.

By the time you’re done reading this, you’ll know exactly how to turn cold leads into hell-yes customers.

If You’re Not Educating Leads, You’re Losing Them Before They Even Consider You

Leads ghost you because they don’t get what you’re selling — or why they should care. They’re busy. They don’t have time to figure it out. That’s your job.

So what do you do?

• Talk about their pain…