THEY MAY LOVE YOU BUT… A PURCHASE IS THE TRUE ACT OF LOVE

This could be a short article. Why? Well, often it seems I can’t always solve this puzzle. Nevertheless, a recent discovery shows this to be one of the most important issues any business could face.

Personal Experience has come about through a new venture called Our product is innovative in that pet doors are integrated into the glass of sliding glass doors which allow pet owners full use of their door and no need to cut into their wall. It’s very high quality and extremely functional. It also isn’t cheap. But hey, pet owners, right?

Well, the product suffers one drawback. It isn’t selling. With a tiny budget, social media is getting the word out there and people always comment on the need it fulfills. They refer the product to friends. They like the pictures. Potential customers love it. Everyone says it is an awesome idea.

Love is great. We need reaffirmation and love provides it. Maybe you too can’t afford a focus group, but if everyone tells you they love your product you would be certain you have a hit in your hands. People have even gone so far as to say, “You’re going to be rich!” in regards to the PETiO DOOR.

But the ultimate act of love toward your business is a purchase. You need that love to survive. To that end, here are a few lessons learned so…